---

EDUCATION
University of Texas at Austin, Bachelor of Science in Advertising/Communications

FEATURED SKILLS

︣Senior leadership: 12+ years client-side and agency experience managing marketing communications, advertising, public relations, digital content and project teams
Key subject areas: Healthcare, insurance, education, government
︣Technology: Highly proficient in content management systems, social media strategy and other electronic communications channels
︣Media: Polished writing skills for print, online, radio, video, press and social media

WORK EXPERIENCE

UNIVERSITY OF TEXAS – SCHOOL OF LAW
CONTINUING EDUCATION MARKETING MANAGER
2015—2017

– Developed and implemented integrated marketing communications plans and strategic messaging
– Used heavy email marketing and direct mail to recruit tens of thousands of prospects and customers
– Utilized social media to build community among lawyers, state associations, and sponsors
– Developed sponsorship packages, recruited sponsor partners, and delivered partner benefits
– Wrote and edited a wide array of copy
– Lead the marketing transition from mostly live conferences to surge in eLearning products

TEXAS ASSOCIATION OF SCHOOL BOARDS (TASB)
RISK MANAGEMENT COMMUNICATIONS LEAD
2013—present

Manage and develop communications targeting school districts and community colleges:

– Served as editorial director for web sites, social media, electronic newsletters  and other communications and public affairs publications
– Worked with key stakeholders to develop course tracks for statewide conferences
– Developed annual financial reports, speeches and marketing proposals
– Produced advertising, public relations and video and digital content
– Used social media to position TASB as a thought leader and assess communications impact
– Managed content and redesign for enterprise website

WICK MARKETING
DIRECTOR, ACCOUNT SERVICE and ASSOCIATE CREATIVE DIRECTOR
2006—2012

Directed account service and creative development at a full service ad agency:

– Planned and implemented integrated communications campaigns for B2B and B2C clients.
– Conceptualized, wrote and edited multimedia content for websites, videos, advertising campaigns, press events and social media
– Developed new business and grew relationships with existing clients
– Wrote, coordinated and pitched news releases
– Conceptualized, executed, and evaluated digital/interactive projects, including social media
– Managed strategic partnerships with vendors and stakeholders
– Aligned resources to deliver projects on message and within deadlines

ENVIROMEDIA SOCIAL MARKETING
ACCOUNT SUPERVISOR
2012 – 2012

Completed six month assignment directing creative and account service teams:

– Supervised communications projects for Texas Department of State Health Services public awareness initiatives and other clients︣Leveraged coalitions and stakeholder relationships to amplify – campaign messaging
– Oversaw video production, from script to post-production

TEXAS MUTUAL INSURANCE COMPANY
SENIOR MANAGER, CORPORATE COMMUNICATIONS
2000—2006

︣Managed integrated marketing communications campaigns in traditional and digital channels:

– Developed messaging that engaged different target audiences
– Managed website content and enterprise site re-design
– Served as steward of the corporate brand
– Measurably improved brand awareness and image perceptions within target audiences
– Directed educational workshops and marketing events
– Managed vendors and other strategic partners, including ad agencies, designers, public relations firms, print vendors and market researchers
– Oversaw and developed print and electronic publications and newsletters
– Developed online communications system to keep stakeholders informed of regulatory changes
– Managed budgets, using zero-based budgeting and ensuring efficient resource allocations

TEXAS MUTUAL INSURANCE COMPANY
MANAGER, MEDICAL UTILIZATION MANAGEMENT
1997—2000

︣Managed nurses, case managers and other medical review professionals in five regional offices:

– Wrote and executed plans for case management and preauthorization
– Developed use cases, copy points and collateral to promote services
– Responded to inquiries and developed responses for use across the enterprise
– Developed physician and hospital networks and negotiated managed care contracts

STATE OF TEXAS – PROGRESSIVELY RESPONSIBLE POSITIONS OVER A TEN-YEAR PERIOD
1987—1997

– Spoke at workshops and on panels as subject matter expert on workers’ comp healthcare
– Responded to public comment on proposed legislation and rules
– Promoted benefit information to stakeholders
– Supervised program support for Texas Department of Health, Kidney Health Program